Virtual Continuing Education Courses (Non-PDHs)

Date: Thursday, February 16, 2023

Time: 1:00 to 3:30 pm

Cost: Two Courses - $10 per course

Theme: Communication

Registration: You have a choice of attending both courses, or you can choose which course you wish to attend. Registration closes at midnight, Wednesday, February 15th.

1:00 to 2:00 pm Writing Effective Emails - ($10 per person)

Presented by: Lori Marra

Like it or not, email is still the most used business tool. However, it also can cause issues if messages are not clear, concise and complete. With some simple tips on organizing your thoughts, structuring your content, and using a confident tone you will help your audience act and react to your communications.

Presented by: Lori Marra RGI International. Lori has over 30-years’ experience in corporate communications and training. She led teams in hardware and software development, medical imaging devices, and technical service documentation. Lori is an accomplished speaker and trainer who has delivered diverse content to a broad range of audiences.

Here is another PD offering delivered by Lisa Moretto, one of RES's longtime contributors (and Past President) and author of the Get to the Point communication articles in the "Rochester Engineer". Learn technical writing techniques from a professional communicator and Clarkson graduate. Go to: https://motivated-creator-5865.ck.page/53013cf822

2:30 to 3:30 pm Communication Skills for Engineers - ($10 per person)

Presented by: Lori Maher, Genesee Transportation Council

This session will help engineers think about purposeful communication methods to effectively reach the public, community groups, and others interested in our projects using plain language and clear messaging.

Key messages of this webinar:

• Craft effective communication messages by identifying the audience, purpose and message.

• Customize the message for different audiences and different platforms ranging from formal town

meetings, to media interviews, to social media posts using plain language.

• Handling tricky conversations with sensitive information.

• Q&A

Presented by: Lori Maher joined GTC in March 2018 as the Program Manager for Community Engagement, after serving nearly two decades as the Regional Public Information Officer at the New York State DOT in Rochester, NY. She was the media spokesperson, handled public affairs and oversaw the public involvement functions for transportation projects on the capital program. She holds a degree in Public Relations/Journalism from Utica College.